About Us

We are a service-disabled veteran-owned small business with a combined 100+ years of real-world experience leading small and large organizations in complex environments and under high-pressure, performance driven conditions.  We deliver tailored programs that empower leaders and organizations to inspire and drive results.

Who We Are

Tonitrus coaches are seasoned, life-long learners of leadership. Tested in high-stakes leadership environments, we now bring practical leadership lessons and planning services to organizations that want to navigate challenge, inspire teams, and achieve measurable results.

Our Promise

Tonitrus understands real leadership—earned through experience, not theory—and that our customized programs deliver practical, results-oriented growth for leaders at every level.  You should feel inspired, trust our credibility, and see us as a partner to elevate your organization’s performance.

Meet our Team

Meet the team—experienced professionals, proven leaders, gifted in guiding organizations.

Al Butler

Matt Hager

Jamie LaValley

Pete Priester

Brandon Rhinehart